in week 2 of the 2025 NFL Season, me and a small group of other designers came together with a collective goal: To create the most visually appealing and creatively expressive nfl page.

As a part of that process, I became responsible for helping develop the visual language and branding for the page, including the logo package and template guidelines, and continuing to research and integrate improved visual notes and processes. The result has been a streamlined and clean look that is highly adaptable, and able to have more creative compositional pieces mixed in with regular content in order to keep visuals diverse and engaging. Below are the logo variations I’ve developed, and my best works for the page so far.